...targeting coupons, offerings, recommendations within a few blocks of a user’s location...the rage is upon us...
One-third of all Google mobile searches is driven by “local intent” – the searches pertain to some aspect of the mobile user’s local environment or location. As mobile devices with geolocation capability continue to penetrate the consumer market, hyperlocal advertising is gaining momentum and increasing its share of the total ad revenue pie.
Google Mobile Ads introduced new hyperlocal advertising in late 2010. The feature called hyperlocal distance only charges advertisers when users click to visit the website or on the phone number shown in the ad.
uLocate Communications reinvented its mobile ad network, now called Where Ads, with a focus on hyper local ads resulting in dramatic increases in click-through rates and permitting ads to be sold at higher prices.
Facebook acquired (Jan 25, 2011) 8-month old stealth startup “Rel8tion” to boost hyperlocal mobile advertising for its 200M+ mobile users and help monetize its “Deals” geo-location service.
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