Startup Bling Nation, a close partner of Paypal, is set to roll out its payment system in the U.S. sometime this year. Bling Nation’s method is to pair RFID-enabled stickers with a back-end system that charges purchases to credit cards (via PayPal) and sends text-message receipts to cellphones. This requires that the mobile phone have a Bling Tag affixed to it and that the user have a Paypal account which can then link to a major debit or credit card account.
While the current current system relies on business owners obtaining BlingTags and distributing them to customers, (which Bling Nation distribute freely to the merchants), Bling Nation is negotiating with handset manufacturers to incorporate the technology into the handset (and perhaps a Facebook phone if you’re into rumors?).
Bling Nation’s biggest online alliance is Facebook which will enable Facebook to observe the location and spending habits of Bling Nation users and takes the credit/debit card company out of the loop. As Facebook fans, Bling Nation users will be enticed to do many friendly things.
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