...In-app payment system, carrier billing, better Market app discovery, playing better at being social...aren't we all???
To be better able to compete with Apple, Google will introduce an in-app payment system so consumers can make purchases within an app, in addition to paying for the apps themselves most likely an expansion of Google Checkout.
In December 2010, Google introduced carrier billing with AT&T, so consumers could directly charge apps to their phone bill giving them another convenient way to pay. Google will expand this to other carriers around the world.
To facilitate app discovery in the Market, Google will continue to tune their Market ranking algorithm and use humans to weed out apps that do not meet their terms.
To better play in the mobile-social market, developers can access the Android address book which aggregates contact information from multiple sources. Google also acquired (Jan 27 2010) Fflick, a company with a sentiment analysis engine for making social video recommendations to users based on Twitter tweets and Facebook connections.
...from Chu's talk at Inside Social Apps
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