...They know what your are watching (and when and where)...
Coming sometime soon?
TV-aware apps know what is being watched on TV and can “pop-up” extra content to enhance the viewing experience. For example they know if a person is watching from the real-time broadcast or watching from a show pre-recorded on a DVR. The apps are also aware of the current time and the viewer’s geographic location. That allows them to trigger a small notification at the bottom of the TV screen when relevant, informing the viewer that extra content is available if they want it. They can also be aware of what is being watched from Amazon on Demand or Netflix on Demand video stream. Pizza with your show?
They can provide ad spaces that broadcasters (or for interactive apps) at a premium rate, conduct a survey or prompt for a purchase transaction. This could make broadcasters more open and accepting of Internet TV. Makes Apple, Yahoo and Google TV efforts more mainstream and less objectionable to broadcasters, cable channels.
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