...from the Churchill Club meeting June 17, 2008...just a note - most enterprise 2.0 social networking sites are restricted to the enterprise or the enterprise and its customers or trading partners. Instead of challenging the corporate hierarchy, it should be thought of as complementing it. It also increases collaboration, sometimes from employees who are geographically separated. Some enterprises see it as a marketplace of ideas.
Technologies customized sites with open-source platforms, blogging or wiki platforms, or the Facebook platform.
Incorporating Web 2.0 technologies into the enterprise offers great benefits...and great challenges.
Social networking in the enterprise, or Enterprise 2.0, increases collaboration and idea sharing among employees as well as customers and can even lower employee turnover. Risks include legal issues that could arise or what to do if inappropriate material gets posted on the site. Companies can set up posting guideline.
Best Buy has set up a social networking site for employees which has attracted 20,000 users. Employees can do activities such as using audio files or blogging and can post an idea and get funding for it. They have had to remove only 3 postings out of some 30,000 to 50,000 entries.
Oracle built its social networking site integrated with the company's LDAP directory system, with the ability to make contacts with people. About 10,000 people use it every week and share things like news articles, PowerPoint presentations, and budgets.
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